Google AdSense Approval Requirements in India 2025

If you are also wondering how to get Google AdSense approval in India, then you’ve come to the right place. In this article, I will explain the Google AdSense approval requirements in detail, so that you can make your website or blog eligible for Google AdSense.

AdSense is an excellent platform that allows you to earn money by displaying ads on your website or blog. However, there are specific requirements that must be met to get AdSense approval. These requirements can change over time, so it is important to have the most up-to-date and accurate information, especially if you are applying for AdSense in 2025.

I have written this article based on my personal experience and by studying Google’s latest guidelines to help you understand each step clearly.

Google AdSense Approval Requirements in India

To get Google AdSense approval, there are some basic requirements that every publisher must fulfill. Here’s a clear and detailed explanation of each:

1. Website Content Quality

The most important factor for AdSense approval is the quality of your website’s content. Google wants unique, valuable, and engaging content for its users.

Your content should be:

• Original and Plagiarism-Free: Never copy content from other sites. Google strictly penalizes duplicate content.
• Informative and Helpful: Aim to provide value. For example, if you’re writing on health, finance, education, or technology, your content should be accurate and well-researched.
• Well-Written and Structured: Use clear formatting—headings, subheadings, bullet points, and paragraphs.

In India, blog niches like exam preparation (e.g., UPSC, SSC), career tips, tech reviews, cricket, Bollywood, and budget travel are quite popular and perform well with AdSense if the content is good.

2. Website Design and User Experience

Your website should be clean, fast, and user-friendly.

Key design tips:

• Responsive Design: Your site must be mobile-friendly, as the majority of Indian users browse on mobile devices.
• Simple Layout: Avoid clutter. Use white space effectively and avoid overwhelming users with popups or too many ads.
• Fast Loading Speed: Use tools like Google PageSpeed Insights to test and improve loading times.

3. Age Requirement for Google AdSense

You must be at least 18 years old to apply for AdSense in India. If you’re under 18, a parent or guardian will need to apply on your behalf and manage the account.

4. Website Traffic and Engagement

While there’s no official traffic requirement, Google prefers websites that have consistent and organic traffic.

Tips to increase traffic:

• SEO Optimization: Use proper keywords, internal linking, meta descriptions, and alt tags for images.
• Social Media Sharing: Share your content on platforms like Instagram, Facebook, YouTube, Twitter (X), and LinkedIn to boost visibility.
• Backlink Building: Write guest posts, collaborate with other bloggers, or get your articles featured on popular platforms.

In India, websites targeting Hindi and regional languages (like Tamil, Telugu, Bengali, Marathi) also perform well if the traffic and content quality are strong.

5. Google AdSense Policies Compliance

To get approval, your website must follow all of Google’s program policies.

Make sure to:

• Avoid prohibited content like pornography, pirated content, hate speech, or illegal activities.
• Place ads properly—don’t place ads too close to clickable content or in a way that misleads users.
• Don’t click on your own ads or encourage others to do so. It’s against AdSense rules and could get you banned.

6. Website Ownership and Domain

You need to own your domain and it should ideally be self-hosted.

Domain Guidelines:

• Use a custom domain like .com, .in, .net instead of free subdomains like Blogspot or WordPress.com.
• Make sure your domain is at least a few months old with active content and traffic.
• Enable SSL (HTTPS) to make your website secure, which also helps with SEO.

7. How to Apply for Google AdSense in India

Here’s a step-by-step guide to apply for AdSense from India:

1. Create a Google Account: You’ll need a Gmail ID to sign up for AdSense.
2. Sign Up for Google AdSense: Visit the AdSense website and click on “Get Started”.
3. Enter Your Website Details: Provide your website’s URL and select your country as India.
4. Verify Your Website: Google will ask you to place a code on your website to verify ownership.
5. Wait for Review: The AdSense team will review your website within a few days to a couple of weeks.
6. Approval and Earning: Once approved, ads will start appearing, and you can begin earning based on ad clicks and impressions.

Final Thoughts

Google AdSense is a great way to earn passive income from your website or blog. But approval isn’t guaranteed unless your site meets Google’s high standards. If you focus on valuable content, clean design, good traffic, and policy compliance, there’s a high chance you’ll get approved.

If you’re serious about making money online in India, investing time in building a quality site is totally worth it.